Hangzhou, China — October 16, 2025 — ZC Rubber (Zhongce Rubber Group Co., Ltd.) welcomed a management delegation from Arsenal Football Club to its headquarters, marking a new milestone in the companies’ global partnership established in late 2023.

During the visit, the Arsenal team toured ZC Rubber’s corporate showroom to experience the company’s innovation roadmap, product portfolio, and global growth journey. The delegation also visited ZC Rubber’s Future Factory, gaining first-hand insight into advances in smart manufacturing, automation, and logistics—capabilities that continue to set new benchmarks for quality and performance in the tire industry.

In the following discussions, both parties reviewed achievements across the global partnership and aligned on the next phase of collaboration. 

“Our partnership with Arsenal is a key step in ZC Rubber’s globalization strategy. We move forward together with an unwavering pursuit of excellence,” said Mr. Shen Haoyu, Deputy General Manager of Zhongce Rubber Group. “Through this partnership, our brand shines on the pitch while more consumers worldwide come to know ZC Rubber for quality and innovation.”

Since becoming Arsenal’s Official Global Tyre Partner, ZC Rubber has significantly expanded its international brand presence through LED advertisement visibility at matches and a series of market events. These include bespoke distributor benefits—such as Matchday VIP experiences, training-ground visits, and dealer hospitality tour —as well as interactive digital campaigns that bring fans and customers closer to the brand. Together, these programs have strengthened engagement with dealers and consumers while elevating ZC Rubber’s global profile.

“Working with Arsenal has broadened our reach and created tangible value for our customers and distributors,” Shen added. “Looking ahead, we will continue to advance with ambition and deliver even greater results together.”

The visit reinforces the strong ties between ZC Rubber and Arsenal and opens new avenues for innovation and cooperation. The two organizations remain committed to co-creating exceptional experiences for fans and customers worldwide, and to building a partnership that drives long-term, sustainable growth.